First, we need to learn more about your project: the tasks and goals you want to achieve with a new identity. What you want to convey using visual communication.

In order to obtain the necessary data, we conduct research before the design phase begins. We analyze competitors to understand how we can distinguish your brand among them. We conduct trendspotting to find interesting solutions and ideas that can help us in our work. Determine the psychotype of the main segment of your audience.

The design concept scales from the logo, corporate identity, font combination, and 3-5 identity elements to understand how the design system will work and scale. We provide at least 3 variants of the design concept.

We show how the design system will work at different points of communication: product packaging, advertising banners, design for social networks, website, merchandise, etc. Create up to 5 layouts. Contact points are coordinated separately. This is necessary in order to track the logic of the design system and understand the principle of interaction of its parts.

A document that contains comprehensive information about the visual identity of the brand and its basic communication principles. It serves as a guide for all those who work with the brand, ensuring the integrity and consistency of its presentation.